Social media might seem confusing at first. With so many sites out there, it can be hard to keep them straight, much less take advantage of all their benefits. If you’re just getting started with social media you might find it easiest to pick a single site and focus on that first. The most logical starting point for many businesses is Facebook. Once you’re comfortable with that, the next step might be Twitter or Pinterest.
Its important to consider the type of industry you’re in when determining which social media sites to use. For instance, if your business primarily targets a female demographic, then Pinterest would be a great choice, as women are more than 4 times more likely to use Pinterest than men. Since Pinterest is a photo sharing site, its especially beneficial if your business is a visual one, such as interior design or photography. If not, there are ways you can still take advantage of Pinterest as a marketing tool.
Why Social Media?
Social media is more important than ever. If you’ve been resistant to social media sites like Facebook, Twitter, or Pinterest, then now is the time to get on board. The social media revolution is going full steam ahead, and if you don’t take advantage of it, your business could be missing out on a huge amount of referral business. Here are some stats from HubSpot regarding social media and social marketing:
- Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
- Social media lead conversion rates are 13% higher than the average lead conversion rate.
- 74% of all marketers say Facebook is important to their lead generation strategies.
- 52% of all marketers have found a customer via Facebook in 2013.
- Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
Social Media Management Services
If you haven’t taken advantage of social media, or you’ve only been marginally invested, now is the time to change! If you feel lost when it comes to social media, let us help you make a decision on how to begin. We can help you set up your accounts, and we also offer Social Media Management services that take the pressure of creating new social media updates off of you so you can focus on other aspects of your business. Contact us today!