Content is King
As you can read about under our Search Engine Optimization services page, one of the most important factors in having an effective website is having useful, engaging, and informational content available. Afterall, who’s going to spend any amount of time on a website that has no substance? In addition to having great content, your website needs to have content that periodically changes. This is something the search engines look for, so its essential that you don’t “set it and forget it” when it comes to your website.
Here are some interesting statistics regarding content marketing:
- 27 million pieces of content are shared each day.
- 37% of marketers say blogs are the most valuable content type for marketing.
- Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog.
- Companies with an active blog report 97% more leads.
Content Management Services
For a monthly fee, we offer content management services where we’ll keep the content up-to-date on your website and can even write blog entries monthly or weekly on your behalf. As a part of this, we’ll make sure this content is shared on all your social media outlets. We’ll also perform regular analysis to determine what type of content is working on your site, and what is not. This will help drive your search engine rankings and will also allow you to put your focus on other areas of your business. Since we are an outside agency, you also save by not having to hire a full-time employee to handle these tasks. If you have any questions, we’d be happy to help. Contact us today!